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Canadian consumer awareness of plant-based meat substitutes by income 2019

According to a survey carried out in Canada in July 2019, Canadians who have an income of more than 100,000 Canadian dollars have the most knowledge of plant-based meat alternatives - some 97 percent of respondents within this category had heard of plant-based meat alternatives. This was two percent higher than the Canadian average of 95 percent.

Consumers who have heard of plant-based meat alternatives in Canada as of July 2019, by income level*

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Source

Release date

August 2019

Region

Canada

Survey time period

July 24 to 27, 2019

Number of respondents

1,530 respondents

Age group

18 years and older

Special properties

Angus Reid forum members

Method of interview

Online survey

Supplementary notes

* Original survey question: "Have you heard of plant-based meat alternatives?"

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