Leading use cases for location data according to marketers in the U.S. 2019

In May 2019, 67 percent of surveyed mobile marketers in the United States said they were using location data for targeting purposes, while 52 percent said they did so to personalize customer experiences.

Leading use cases for location data according to marketing professionals in the United States as of May 2019

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Sources

Release date

June 2019

Region

United States

Survey time period

April 11 to May 5, 2019

Number of respondents

700 respondents

Special properties

among mobile marketers

Supplementary notes

Question: "How do you currently use (or plan to use) location data in your campaigns?"

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Statistics on "Data usage in marketing and advertising "

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