According to a survey conducted by Rakuten Insight, 70 percent of the female Thai respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends from social media influencers. Within the survey, the share of female respondents who use Korean beauty products was more than 50 percent of all female respondents.
Main information sources on the latest Korean skincare products and trends among female Thai consumers in 2021
among female respondents who use Korean beauty products
Method of interview
Online survey
Supplementary notes
The survey was conducted between July 8th to 10th, 2021 among a total of 11,433 female (6,653) and male (4,780) Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: Where do you usually get information on the latest Korean Beauty skincare products and trends from?
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Rakuten Insight. (October 11, 2021). Main information sources on the latest Korean skincare products and trends among female Thai consumers in 2021 [Graph]. In Statista. Retrieved December 07, 2021, from https://www.statista.com/statistics/1041251/thailand-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight. "Main information sources on the latest Korean skincare products and trends among female Thai consumers in 2021." Chart. October 11, 2021. Statista. Accessed December 07, 2021. https://www.statista.com/statistics/1041251/thailand-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight. (2021). Main information sources on the latest Korean skincare products and trends among female Thai consumers in 2021. Statista. Statista Inc.. Accessed: December 07, 2021. https://www.statista.com/statistics/1041251/thailand-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight. "Main Information Sources on The Latest Korean Skincare Products and Trends among Female Thai Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041251/thailand-preferred-information-sources-on-korean-skincare-products-among-females/
Rakuten Insight, Main information sources on the latest Korean skincare products and trends among female Thai consumers in 2021 Statista, https://www.statista.com/statistics/1041251/thailand-preferred-information-sources-on-korean-skincare-products-among-females/ (last visited December 07, 2021)
