Online shopping journey starting points for UK consumers in 2019

Marketplaces such as Amazon and e-Bay were consumers' top destinations in 2019 when they started their online shopping journey. According to a survey conducted by Attest, 37 percent of working age UK consumers started their online shopping with visiting Amazon and e-Bay. Consulting Google and other search engines was also popular with 34 percent of respondents. Voice assistant devices such as Alexa, though gaining popularity across the nation, were deployed only by 2 percent of consumers surveyed for this study.

Shopper journey: where do you start your online shopping?

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Release date

June 2019


United Kingdom

Survey time period

June 8-10, 2019

Number of respondents


Supplementary notes

* Nationally representative working age consumers.

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