Plant-based meat alternatives: likelihood to try by demographic Canada 2019

According to a survey carried out in Canada in July 2019, females over 55 were least likely to try plant-based meat alternatives. Some 44 percent of respondents within this demographic category stated that they had no plans and are not at all likely to try plant-based meat alternatives in the next three months.

Likelihood to try plant-based meat alternatives in the next three months in Canada as of July 2019, by demographic*

Characteristic	Very likely - I'm looking forward to trying them	Fairly likely	Not that likely	Not at all likely - I have no plans to try them
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

August 2019

More information

Region

Canada

Survey time period

July 24 to 27, 2019

Number of respondents

858 respondents

Age group

18 years and older

Special properties

Angus Reid forum members

Method of interview

Online survey

Supplementary notes

*Consumers who have not tried plant-based meat alternatives.
Original survey question: "How likely are you to try these products in the next three months?"
Figures may not total 100 percent due to rounding.

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