In 2019, the programmatic digital display advertising fees in the United States reached 11.65 billion U.S. dollars. This was an increase of more than one billion dollars from the previous year. The fees are expected to surpass 15 billion dollars in 2021.
Programmatic digital display ad fees in the United States from 2018 to 2021
(in billion U.S. dollars)
Includes the portion of programmatic display ad spending that is paid to technology and software intermediaries to execute the transaction before the publisher receives the spending as ad revenues.
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eMarketer. (August 13, 2019). Programmatic digital display ad fees in the United States from 2018 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1041357/programmatic-digital-display-ad-fees-us/
eMarketer. "Programmatic digital display ad fees in the United States from 2018 to 2021 (in billion U.S. dollars)." Chart. August 13, 2019. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1041357/programmatic-digital-display-ad-fees-us/
eMarketer. (2019). Programmatic digital display ad fees in the United States from 2018 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1041357/programmatic-digital-display-ad-fees-us/
eMarketer. "Programmatic Digital Display Ad Fees in The United States from 2018 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Aug 2019, https://www.statista.com/statistics/1041357/programmatic-digital-display-ad-fees-us/
eMarketer, Programmatic digital display ad fees in the United States from 2018 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1041357/programmatic-digital-display-ad-fees-us/ (last visited August 17, 2022)
