Vietnam: ownership of foreign skincare products among males 2021

According to a survey conducted by Rakuten Insight in July 2021, 38 percent of male Vietnamese respondents stated that they used Korean skincare products, followed by 22 percent of the respondents who claimed to use Japanese skincare products. Most of the respondents felt that K-beauty products were more effective and produced better results.

Ownership of foreign skincare products among male Vietnamese consumers in 2021, by country of origin

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Vietnam

Survey time period

July 8 to 30, 2021

Number of respondents

1,508 respondents

Age group

16 years and older

Special properties

among male respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

Original question: Which of the following do you use?

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