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Reasons for using on-demand services in the United Kingdom (UK) 2019

The main reason respondents used on-demand services in 2019 was to catch up on content from the previous week. A third (34 percent) used on-demand services to browse for new content, and 28 percent used on-demand services to watch something recommended. Some of the most popular video on demand (VoD) services in the United Kingdom (UK) include Netflix, BBC iPlayer, ITV Hub, and Amazon Prime Video.

Why do you use TV on-demand services?*

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Release date

April 2019


United Kingdom

Survey time period

January to February 2019

Number of respondents

1,935 respondents

Age group

16 years and older

Special properties

Users of on-demand services

Supplementary notes

* Respondents were asked: "For which of the following reasons do you use online TV on-demand services like those below to watch TV programmes or films on demand?"

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