The main reason respondents used on-demand services in 2019 was to catch up on content from the previous week. A third (34 percent) used on-demand services to browse for new content, and 28 percent used on-demand services to watch something recommended. Some of the most popular video on demand (VoD) services in the United Kingdom (UK) include Netflix, BBC iPlayer, ITV Hub, and Amazon Prime Video.
* Respondents were asked: "For which of the following reasons do you use online TV on-demand services like those below to watch TV programmes or films on demand?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BBC. (April 24, 2019). Why do you use TV on-demand services?* [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1041394/reasons-for-using-on-demand-services-in-the-united-kingdom-uk/
BBC. "Why do you use TV on-demand services?*." Chart. April 24, 2019. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1041394/reasons-for-using-on-demand-services-in-the-united-kingdom-uk/
BBC. (2019). Why do you use TV on-demand services?*. Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1041394/reasons-for-using-on-demand-services-in-the-united-kingdom-uk/
BBC. "Why Do You Use Tv On-demand Services?*." Statista, Statista Inc., 24 Apr 2019, https://www.statista.com/statistics/1041394/reasons-for-using-on-demand-services-in-the-united-kingdom-uk/
BBC, Why do you use TV on-demand services?* Statista, https://www.statista.com/statistics/1041394/reasons-for-using-on-demand-services-in-the-united-kingdom-uk/ (last visited December 06, 2024)
Why do you use TV on-demand services?* [Graph], BBC, April 24, 2019. [Online]. Available: https://www.statista.com/statistics/1041394/reasons-for-using-on-demand-services-in-the-united-kingdom-uk/