In 2019, Amazon allocated 17.4 million U.S. dollars to advertise Prime Day on television. That year Amazon spent the second largest amount on mobile Prime Day ads, with 17.1 million U.S. dollars.
Amazon advertising spending leading up to Prime Day in the United States from 2017 to 2019, by media (in million U.S. dollars)
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Numerator. (July 18, 2019). Amazon advertising spending leading up to Prime Day in the United States from 2017 to 2019, by media (in million U.S. dollars) [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/1041418/amazon-ad-spend-prime-day-us-media/
Numerator. "Amazon advertising spending leading up to Prime Day in the United States from 2017 to 2019, by media (in million U.S. dollars)." Chart. July 18, 2019. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/1041418/amazon-ad-spend-prime-day-us-media/
Numerator. (2019). Amazon advertising spending leading up to Prime Day in the United States from 2017 to 2019, by media (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/1041418/amazon-ad-spend-prime-day-us-media/
Numerator. "Amazon Advertising Spending Leading up to Prime Day in The United States from 2017 to 2019, by Media (in Million U.S. Dollars)." Statista, Statista Inc., 18 Jul 2019, https://www.statista.com/statistics/1041418/amazon-ad-spend-prime-day-us-media/
Numerator, Amazon advertising spending leading up to Prime Day in the United States from 2017 to 2019, by media (in million U.S. dollars) Statista, https://www.statista.com/statistics/1041418/amazon-ad-spend-prime-day-us-media/ (last visited March 08, 2021)