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Main reasons to use Korean beauty products among consumers in South Korea 2019

According to a survey conducted by Rakuten Insight, 56 percent of the South Korean respondents felt that K-beauty products are more suited to their skin than other commercial products. The majority of respondents stated that all of the skincare products they use consist of skin care products from Korean beauty brands.

Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers in 2019

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Release date

August 2019


South Korea

Survey time period

July 5 to 30, 2019

Number of respondents

7,951 respondents

Age group

16 years and older

Special properties

respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 5th to 30th, 2019 among a total of 10.173 female (4.529) and male (5.644) South Korean respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Original question: "Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)"

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Statistics on "Cosmetics market in South Korea"

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