Rakuten Insight, 56 percent of the South Korean respondents felt that K-beauty products are more suited to their skin than other commercial products. The majority of respondents stated that all of the skincare products they use consist of skin care products from Korean beauty brands.
According to a survey conducted by Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers in 2019
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Rakuten Insight. (August 19, 2019). Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers in 2019 [Graph]. In Statista. Retrieved April 14, 2021, from https://www.statista.com/statistics/1041581/south-korea-main-reasons-to-use-korean-beauty-products/
Rakuten Insight. "Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers in 2019." Chart. August 19, 2019. Statista. Accessed April 14, 2021. https://www.statista.com/statistics/1041581/south-korea-main-reasons-to-use-korean-beauty-products/
Rakuten Insight. (2019). Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers in 2019. Statista. Statista Inc.. Accessed: April 14, 2021. https://www.statista.com/statistics/1041581/south-korea-main-reasons-to-use-korean-beauty-products/
Rakuten Insight. "Main Reasons to Use Korean Beauty Products over Other Commercial Beauty Products among South Korean Consumers in 2019." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/1041581/south-korea-main-reasons-to-use-korean-beauty-products/
Rakuten Insight, Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers in 2019 Statista, https://www.statista.com/statistics/1041581/south-korea-main-reasons-to-use-korean-beauty-products/ (last visited April 14, 2021)