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Reasons for using BBC iPlayer in the United Kingdom (UK) 2019

The main reason respondents used BBC iPlayer in 2019 was to catch up on content from the past week. A third (33 percent) used iPlayer to catch up on content from the past month, and 28 percent used iPlayer to watch something recommended. BBC iPlayer is one of the most popular video on demand (VoD) services in the United Kingdom (UK), along with Netflix, ITV Hub, and Amazon Prime Video.

Why do you use BBC iPlayer?*

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Release date

April 2019


United Kingdom

Survey time period

January to February 2019

Number of respondents

1,629 respondents

Age group

16 years and older

Special properties

BBC iPlayer users

Supplementary notes

* Respondents were asked: "For which of the following reasons do you use online TV on-demand services like those below to watch TV programmes or films on demand?"

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Statistics on "The BBC"

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