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Global customer retention rates by industry 2018

Customer retention rates are highest in the media and professional services industries, with a 2018 survey of businesses worldwide finding a customer retention rate of 84 percent in both of these industries. The industry with the lowest customer retention rate was hospitality, travel and restaurants with 55 percent.

Customer retention rate of businesses worldwide in 2018, by industry

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Sources

Release date

May 2018

Region

Worldwide

Survey time period

2018

Number of respondents

468 respondents

Special properties

B2B and B2C businesses

Supplementary notes

Survey method and time period not provided by the source.

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