Reasons 16-34 year-olds use on-demand services in the United Kingdom (UK) 2019

The main reason 16-34 year-olds used on-demand services in the UK in 2019 was to browse for new content. A third (32 percent) used on-demand services to watch something recommended. Some of the most popular video on demand (VoD) services in the United Kingdom (UK) include Netflix, BBC iPlayer, ITV Hub, and Amazon Prime Video.

Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019*

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Release date

April 2019


United Kingdom

Survey time period

January to February 2019

Number of respondents

683 respondents

Age group

16-34 years

Special properties

Users of on demand services

Supplementary notes

* Respondents were asked: "For which of the following reasons do you use online TV on-demand services like those below to watch TV programmes or films on demand?"

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Statistics on "Television industry in the United Kingdom (UK)"

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