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Reasons for not using K-beauty products Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Nov 10, 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 48 percent of respondents in Indonesia who do not use Korean beauty products, said that it was because there were too many different types of products to choose from. K-beauty is known for its innovative and varied skincare products and ingredients. While this might appeal to the beauty-savvy, the apparent complexity and variety of products might confuse and turn off a certain segment of consumers.

Reasons for not using Korean beauty products in Indonesia as of July 2021

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Source

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In cooperation with
Rakuten Insight
Release date

October 2021

Region

Indonesia

Survey time period

July 8 to 30, 2021

Number of respondents

2,592 respondents

Age group

16 years and older

Special properties

respondents who do not use Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Please choose the reason (s) why you do not use Korean beauty skincare products.(choose up to three options)."

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