Information sources on K-beauty trends Indonesia 2019

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 49 percent of respondents in Indonesia who used Korean beauty products, said that they get information on such products from e-commerce sites specializing in K-beauty. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years.

Information channels for the latest Korean beauty trends and products in Indonesia as of July 2019

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Source

Release date

August 2019

Region

Indonesia

Survey time period

July 5 to 30, 2019

Number of respondents

908 respondents

Age group

16 years and older

Special properties

respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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