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Information sources for male respondents on K-beauty trends Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Apr 7, 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 50 percent of male respondents in Indonesia who used Korean beauty products, said that they get information on such products from recommendations from family and friends. By comparison, female respondents relied more on e-commerce websites, family and friends, and social media influencers. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years.

Information channels used by male respondents for the latest Korean beauty trends and products in Indonesia as of July 2019

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Source

Release date

August 2019

Region

Indonesia

Survey time period

July 5 to 30, 2019

Number of respondents

233 respondents

Age group

16 years and older

Special properties

male respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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