U.S. Gen Zers buy online and pick up in-store usage reasons 2019

Convenience is a major factor for most Gen Z shoppers in the United States to buy online and pick up in-store (BOPUS). According to a May 2019 survey, 59 percent of Gen Z respondents said that they had used BOPUS because they wanted to get the product quicker than via online shopping.

Most common reasons for Gen Z internet users in the United States to buy online and pick up in-store (BOPUS) as of May 2019

Percentage of respondents
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Sources

Release date

August 2019

Region

United States

Survey time period

May 2019

Number of respondents

583 respondents

Age group

18 to 35 years

Supplementary notes

Based on the results of a survey of internet users aged 18-35 who have used BOPUS in the past.

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Statistics on "Digital coupons and deals"

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