Share of K- beauty products among Malaysian female respondents 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 38 percent of female respondents in Malaysia who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
