Rakuten Insight, as of July 2021, 53 percent of female respondents in Malaysia who used Korean beauty products, said that they used the products because the products were better suited for their skin. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
In a survey on skincare and beauty products conducted by Reasons for using Korean beauty products among female respondents in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Reasons for using Korean beauty products among female respondents in Malaysia as of July 2021 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1041726/malaysia-reasons-to-use-korean-beauty-products-female-respondents/
Rakuten Insight. "Reasons for using Korean beauty products among female respondents in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1041726/malaysia-reasons-to-use-korean-beauty-products-female-respondents/
Rakuten Insight. (2021). Reasons for using Korean beauty products among female respondents in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1041726/malaysia-reasons-to-use-korean-beauty-products-female-respondents/
Rakuten Insight. "Reasons for Using Korean Beauty Products among Female Respondents in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041726/malaysia-reasons-to-use-korean-beauty-products-female-respondents/
Rakuten Insight, Reasons for using Korean beauty products among female respondents in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041726/malaysia-reasons-to-use-korean-beauty-products-female-respondents/ (last visited April 25, 2024)
Reasons for using Korean beauty products among female respondents in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041726/malaysia-reasons-to-use-korean-beauty-products-female-respondents/