Share of K- beauty products out of beauty products of Singaporean respondents 2019

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 31 percent of respondents in Singapore who used Korean beauty products, said that such products made up 50 to 75 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.

Share of Korean beauty products out of the beauty products owned by Singaporean respondents as of July 2019

Share of respondents
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Source

Release date

August 2019

Region

Singapore

Survey time period

July 5 to 30, 2019

Number of respondents

550 respondents

Age group

16 years and older

Special properties

respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"How much of your skincare routine consists of Korean beauty products?"

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Statistics on "Skin care market in the U.S."

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