In the second quarter of 2020, Apple Inc. shipped a total of 3.2 million of its Apple Watch products in North America, retaining its place as the biggest name in the wearable band industry. Fitbit, a brand which focused more on fitness related wearables, ranked second, reporting shipments of 1.6 million wearable bands. The total North American market grew by nearly three million shipments between the second quarter of 2018 and the second quarter of 2020.
Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor
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Canalys. (September 4, 2020). Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1042017/north-america-quarterly-wearable-band-shipments-by-vendor/?__sso_cookie_checker=failed
Canalys. "Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor." Chart. September 4, 2020. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1042017/north-america-quarterly-wearable-band-shipments-by-vendor/?__sso_cookie_checker=failed
Canalys. (2020). Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1042017/north-america-quarterly-wearable-band-shipments-by-vendor/?__sso_cookie_checker=failed
Canalys. "Wearable Band Unit Shipments in North America from 2q'18 to 2q'20 (in Millions), by Vendor." Statista, Statista Inc., 4 Sep 2020, https://www.statista.com/statistics/1042017/north-america-quarterly-wearable-band-shipments-by-vendor/?__sso_cookie_checker=failed
Canalys, Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor Statista, https://www.statista.com/statistics/1042017/north-america-quarterly-wearable-band-shipments-by-vendor/?__sso_cookie_checker=failed (last visited January 20, 2025)
Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor [Graph], Canalys, September 4, 2020. [Online]. Available: https://www.statista.com/statistics/1042017/north-america-quarterly-wearable-band-shipments-by-vendor/?__sso_cookie_checker=failed
