Paid digital ad channels used in selected industries worldwide 2018

In a 2018 survey, 83 percent of global advertising professionals from the financial sector said they were using YouTube or Google Display to advertise their products and services. The average usage rate for these channels was 78 percent that year.

Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018

Paid socialYouTube/Google DisplayMobile in-appPaid search (SEM)SMS/MMSOther display
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Source

Release date

June 2018

Region

Worldwide

Survey time period

April 2018

Number of respondents

500 respondents

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Statistics on "Mobile marketing and advertising worldwide"

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