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Opinions about brand loyalty among UK consumers in 2019, by generation

Share of consumers agreeing with the statement "I am loyal to a handful of brands and avoid shopping elsewhere" in the United Kingdom (UK) in 2019, by generation

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Release date

June 2019


United Kingdom

Survey time period

March 29 to April 2, 2019

Number of respondents


Supplementary notes

* The source adds the following note: "The 1000 respondent sample is nationally representative of the UK’s working age population, in terms of age, gender and home location."

The generational definitions are: Gen Z: Aged 18-24; Millennials: Aged 25-39; Gen X: Aged 40-54; Boomers: Aged 55-64

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Statistics on "Online shopping behavior in the United Kingdom (UK)"

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