Voice activated speaker ownership rates decline as one moves from AB to DE of the NRS social grade. While ownership levels are lower in the DE classification they are not non-existent, with 7 percent of respondents from the DE grade owning a smart speaker.
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade
(in percentage)
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Ipsos MORI. (March 27, 2019). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/?__sso_cookie_checker=failed
Ipsos MORI. "Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage)." Chart. March 27, 2019. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/?__sso_cookie_checker=failed
Ipsos MORI. (2019). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage). Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/?__sso_cookie_checker=failed
Ipsos MORI. "Voice Activated (Smart) Speaker Ownership in Great Britain (Gb) during First Quarter 2019, by Nrs Social Grade (in Percentage)." Statista, Statista Inc., 27 Mar 2019, https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/?__sso_cookie_checker=failed
Ipsos MORI, Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) Statista, https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/?__sso_cookie_checker=failed (last visited January 18, 2025)
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) [Graph], Ipsos MORI, March 27, 2019. [Online]. Available: https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/?__sso_cookie_checker=failed
