In 2018, the food and beverage industry had the highest amount of ad spend in Indonesia, at 43.09 trillion Indonesian rupiah. Compared to 2017, advertising spend in e-commerce and online services grew by 29.6 percent in 2018. Indonesia's total advertising expenditure grew by 2.2 percent in 2018.
Advertising expenditure in Indonesia in 2018, by category
(in trillion Indonesian rupiah)
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Dentsu Aegis Network. (February 1, 2019). Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. "Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah)." Chart. February 1, 2019. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. (2019). Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah). Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. "Advertising Expenditure in Indonesia in 2018, by Category (in Trillion Indonesian Rupiah)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network, Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) Statista, https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/ (last visited October 14, 2024)
Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/