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Advertising expenditure Indonesia 2018 by category

Published by Hanadian Nurhayati-Wolff, Feb 9, 2021
In 2018, the food and beverage industry had the highest amount of ad spend in Indonesia, at 43.09 trillion Indonesian rupiah. Compared to 2017, advertising spend in e-commerce and online services grew by 29.6 percent in 2018. Indonesia's total advertising expenditure grew by 2.2 percent in 2018.

Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah)

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Release date

February 2019

Region

Indonesia

Survey time period

2018

Supplementary notes

Note: 1000 Indonesian rupiah is equivalent to 0.07 U.S. dollars and 0.063 euros as of August 2019.

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