In 2018, the food and beverage industry had the highest amount of ad spend in Indonesia, at 43.09 trillion Indonesian rupiah. Compared to 2017, advertising spend in e-commerce and online services grew by 29.6 percent in 2018. Indonesia's total advertising expenditure grew by 2.2 percent in 2018.
Advertising expenditure in Indonesia in 2018, by category
(in trillion Indonesian rupiah)
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Dentsu Aegis Network. (February 1, 2019). Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. "Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah)." Chart. February 1, 2019. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. (2019). Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah). Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. "Advertising Expenditure in Indonesia in 2018, by Category (in Trillion Indonesian Rupiah)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network, Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) Statista, https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/ (last visited March 31, 2020)
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