e-commerce and online services grew by 29.6 percent in 2018. Indonesia's total advertising expenditure grew by 2.2 percent in 2018.
In 2018, the food and beverage industry had the highest amount of ad spend in Indonesia, at 43.09 trillion Indonesian rupiah. Compared to 2017, advertising spend in Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Total advertising expenditure growth Indonesia 2018-2020
- Premium Statistic Advertising expenditure growth Indonesia 2018 by category
- Premium Statistic Total advertising expenditure growth Singapore 2018-2020
- Premium Statistic Total advertising expenditure growth Malaysia 2018-2020
- Premium Statistic Advertising expenditure growth Singapore 2018 by category
- Premium Statistic Advertising expenditure growth Malaysia 2018 by category
- Premium Statistic Advertising expenditure Singapore 2018 by category
- Premium Statistic Advertising expenditure Malaysia 2018 by category
- Premium Statistic Growth of advertising expenditure in Singapore 2018-2020 by media type
- Premium Statistic Growth of advertising expenditure in Malaysia 2018-2020 by media type
About the region
10
- Premium Statistic Share of total advertising expenditure in Indonesia 2018-2020 by media type
- Premium Statistic Distribution of the television advertising market in Indonesia 2019 by company
- Premium Statistic Distribution of the media advertising market in Indonesia 2018 by platform
- Premium Statistic Growth of advertising expenditure in Indonesia 2018-2020 by media type
- Premium Statistic Digital advertising expenditure share in Indonesia 2018-2020
- Premium Statistic Value of the advertising market in Indonesia 2012-2022 by platform
- Premium Statistic Outdoor and cinema advertising market size Indonesia 2012-2018
- Premium Statistic Outdoor and cinema advertising market growth Indonesia 2012-2018
- Premium Statistic Outdoor and cinema advertising market share Indonesia 2012-2018
- Premium Statistic Newspaper advertising expenditure share in Indonesia 2018-2020
Selected statistics
1
Other regions
10
- Premium Statistic Share of total advertising expenditure in Malaysia 2018 by media type
- Premium Statistic Share of total advertising expenditure in Singapore 2018 by media type
- Premium Statistic Advertising expenditure in Finland 2012-2022, by medium
- Premium Statistic Total advertising expenditure growth Egypt 2018-2020
- Premium Statistic Total advertising expenditure growth Lebanon 2018-2020
- Premium Statistic Advertising expenditure growth MENA 2018-2020 by category
- Premium Statistic Digital advertising spending of the motor vehicle sector Thailand 2020, by platform
- Premium Statistic Expenditure share of traditional and digital media in ad industry India 2016-2021
- Premium Statistic Online advertising expenditure in Poland 2010-2021
- Premium Statistic Digital advertising expenditure in Germany 2008-2015, by medium
Related statistics
10
- Premium Statistic Market share of MNC pay TV market in Indonesia 2016
- Premium Statistic Distribution of the pay TV sports channel market in Indonesia 2016 by channel
- Premium Statistic Distribution of the pay TV news channel market in Indonesia 2016 by channel
- Premium Statistic Share of the pay TV entertainment channel market in Indonesia 2016 by channel
- Premium Statistic Leading primetime television stations in Indonesia 2018 by viewership share
- Premium Statistic Viewership share of leading television programs across Indonesia 2018
- Premium Statistic Advertising spending in Indonesia 2008-2015, by medium
- Premium Statistic Outdoor advertising spending change in Indonesia 2008-2015
- Premium Statistic Digital advertising spending change in Indonesia 2012-2015
- Premium Statistic Advertising spending share in Indonesia 2008-2015, by medium
Further related statistics
10
- Paid ad methods used for B2C content marketing North America 2022
- Online advertising revenue in the U.S. 2012-2022, by half-year
- Global advertising expenditure of Colgate-Palmolive 2009-2022
- FIFA: revenue from marketing rights 2003-2022
- Iron ore prices 2000-2022
- Secondhand goods: Sales volume percentage change in Great Britain (UK) 2013-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global annual growth in nuclear energy consumption 2022, by country
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
Further Content: You might find this interesting as well
Statistics
- Paid ad methods used for B2C content marketing North America 2022
- Online advertising revenue in the U.S. 2012-2022, by half-year
- Global advertising expenditure of Colgate-Palmolive 2009-2022
- FIFA: revenue from marketing rights 2003-2022
- Iron ore prices 2000-2022
- Secondhand goods: Sales volume percentage change in Great Britain (UK) 2013-2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global annual growth in nuclear energy consumption 2022, by country
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
Dentsu Aegis Network. (February 1, 2019). Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. "Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah)." Chart. February 1, 2019. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. (2019). Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah). Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network. "Advertising Expenditure in Indonesia in 2018, by Category (in Trillion Indonesian Rupiah)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/
Dentsu Aegis Network, Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) Statista, https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/ (last visited November 29, 2023)
Advertising expenditure in Indonesia in 2018, by category (in trillion Indonesian rupiah) [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042285/indonesia-advertising-spending-value-by-category/