Main reasons against using Korean skincare products in China 2019

According to a survey conducted by Rakuten Insight in July 2019, 51 percent of respondents in China who did not use K-beauty products felt that there were too many different types of products to use in Korean beauty. Around 46 percent of respondents did not believe that Korean skincare products were better compared to brands from other countries.

Main reasons for not using Korean beauty skincare products among consumers in China as of July 2019

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Release date

August 2019



Survey time period

July 5 to 30, 2019

Number of respondents

840 respondents

Age group

16 years and older

Special properties

among female and male respondents who do not use Korean beauty products

Method of interview

Online survey

Supplementary notes

Among a total of 840 Chinese respondents who did not use Korean beauty products, 390 respondents were female and 450 respondents were male.

Original question:
Please choose the reason(s) why you do not use Korean beauty skincare products? (choose up to three options)

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Statistics on "Cosmetics market in China"

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