Most effective content types in influencer marketing according to U.S. marketers 2019

In a January 2019 survey of marketers in the United States, 78 percent of respondents viewed Instagram posts as the most effective type of influencer marketing content. Instagram stories followed closely behind, with a 73 percent response rate.

Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019

Share of respondents
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Source

Release date

February 2019

Region

United States

Survey time period

January 15 to 25, 2019

Number of respondents

162 marketers

Special properties

90% of respondents were US-based

Method of interview

Online survey

Supplementary notes

Question: Which content formats do you find effective for influencer marketing?

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Statistics on "Influencer marketing"

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