In a January 2019 survey of marketers in the United States, 81 percent of respondents found that quality of content was the most important reason why they chose a given influencer over another. Target audience and engagement rate were also highly ranked on the list.
Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019
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Mediakix. (February 14, 2019). Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/?__sso_cookie_checker=failed
Mediakix. "Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019." Chart. February 14, 2019. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/?__sso_cookie_checker=failed
Mediakix. (2019). Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/?__sso_cookie_checker=failed
Mediakix. "Leading Factors Determining The Cooperation with Influencers According to Marketers in The United States as of January 2019." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/?__sso_cookie_checker=failed
Mediakix, Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 Statista, https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/?__sso_cookie_checker=failed (last visited January 23, 2025)
Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 [Graph], Mediakix, February 14, 2019. [Online]. Available: https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/?__sso_cookie_checker=failed
