Multicultural media ad spending in the U.S. 2023, by platform

Published by
J. G. Navarro,
Feb 21, 2024
In 2023, multicultural media advertising revenues in the United States amounted to approximately 34.7 billion U.S. dollars, of which 9.65 billion (or 27.8 percent) alone came from TV advertising. Relational marketing and digital advertising followed with 5.3 billion (15.3 percent) and five billion dollars (14.4 percent), respectively.

Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars)

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Release date

February 2024

Region

United States

Survey time period

2023

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