In 2023, multicultural media advertising revenues in the United States amounted to approximately 34.7 billion U.S. dollars, of which 9.65 billion (or 27.8 percent) alone came from TV advertising. Relational marketing and digital advertising followed with 5.3 billion (15.3 percent) and five billion dollars (14.4 percent), respectively.
Multicultural media spending in the United States in 2023, by platform
(in billion U.S. dollars)
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Statista. (February 21, 2024). Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1042568/multicultural-media-ad-revenues-by-medium-us/?__sso_cookie_checker=failed
Statista. "Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars)." Chart. February 21, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1042568/multicultural-media-ad-revenues-by-medium-us/?__sso_cookie_checker=failed
Statista. (2024). Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1042568/multicultural-media-ad-revenues-by-medium-us/?__sso_cookie_checker=failed
Statista. "Multicultural Media Spending in The United States in 2023, by Platform (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1042568/multicultural-media-ad-revenues-by-medium-us/?__sso_cookie_checker=failed
Statista, Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1042568/multicultural-media-ad-revenues-by-medium-us/?__sso_cookie_checker=failed (last visited February 18, 2025)
Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars) [Graph], Statista, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1042568/multicultural-media-ad-revenues-by-medium-us/?__sso_cookie_checker=failed