As of February 2022, Samsung and Xiaomi were the most popular mobile devices in Poland. Together these brands possessed over half of the Polish market share. Other places were taken by Huawei and Apple, while Motorola was ranked fifth.
Mobile device operators
In 2021, there were over 24 million smartphone users in Poland, twice as many as in 2016. Moreover, the number of smartphone users is expected to grow to over 28 million by 2025. In Poland in 2020, P4 (Play) was one of the leaders in the number of mobile telephony users, with a 29 percent market share, followed by Orange with 27 percent. In terms of revenues, Orange was the leader among mobile operators, with almost one-third of Poland's mobile telephony revenues. The next position was taken by Polkomtel, with a 25 percent share in mobile telephony revenues in 2020.
In 2021 in Poland, mobile applications were very popular among mobile users. The leader among mobile applications was the Google app, which had almost 24.4 million users. The next places were taken by YouTube app, Facebook app, and Messenger app. Additionally, Poles often used mobile applications to communicate with family and friends. In 2019, the most popular was Messenger on Facebook. In that year, 86.4 percent of Poles used Messenger to communicate with others. The second place was taken by WhatsApp, which was used by 44 percent of respondents. In recent years it has become increasingly popular to watch TV series on phone applications. In 2018 in Poland, one-third of young people from the Z generation declared that they wanted to watch more TV series on the phone.
Leading mobile phone vendors in Poland from 2019 to 2022, by market share
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StatCounter. (March 11, 2022). Leading mobile phone vendors in Poland from 2019 to 2022, by market share [Graph]. In Statista. Retrieved December 10, 2022, from https://www.statista.com/statistics/1042592/poland-mobile-vendor-market-share/
StatCounter. "Leading mobile phone vendors in Poland from 2019 to 2022, by market share." Chart. March 11, 2022. Statista. Accessed December 10, 2022. https://www.statista.com/statistics/1042592/poland-mobile-vendor-market-share/
StatCounter. (2022). Leading mobile phone vendors in Poland from 2019 to 2022, by market share. Statista. Statista Inc.. Accessed: December 10, 2022. https://www.statista.com/statistics/1042592/poland-mobile-vendor-market-share/
StatCounter. "Leading Mobile Phone Vendors in Poland from 2019 to 2022, by Market Share." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1042592/poland-mobile-vendor-market-share/
StatCounter, Leading mobile phone vendors in Poland from 2019 to 2022, by market share Statista, https://www.statista.com/statistics/1042592/poland-mobile-vendor-market-share/ (last visited December 10, 2022)