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Share of Korean beauty products in skincare routine among male South Koreans 2019

According to a survey conducted by Rakuten Insight, around 45 percent of surveyed South Korean men stated that all of their skincare routine consists of K-beauty products only. Around 52 percent of the respondents felt that K-beauty products are more suited to their skin in comparison to non-Korean products.

Share of Korean beauty products in skincare routine among male South Korean consumers in 2019

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Release date

August 2019


South Korea

Survey time period

July 5 to 30, 2019

Number of respondents

4,289 respondents

Age group

16 years and older

Special properties

respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

Other surveyed countries include China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Original question: "How much of your skincare routine consists of Korean beauty products?"

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Statistics on "Cosmetics market in South Korea"

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