Main reasons to use Korean beauty products among female consumers in South Korea 2021

Published by
Nina Jobst,
Oct 11, 2022
According to a survey conducted by Rakuten Insight, around 61 percent of the South Korean respondents felt that K-beauty products are more suited to their skin than other commercial products. Around 36.6 of respondents stated that all of the skincare products they use consist of skin care products from Korean beauty brands.

Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021

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Release date

October 2021

Region

South Korea

Survey time period

July 8 to 30, 2021

Number of respondents

3,177 respondents

Age group

16 years and older

Special properties

respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

Original question: "Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)"

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