Main information channels on Korean skincare products for women in South Korea 2021
According to a survey conducted by Rakuten Insight on information channels for South Korean skincare products, around 48 percent of female South Korean respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends through recommendations from family and friends. Only around four percent of all respondents named print advertisements as their main information source on the latest Korean skincare products.
