Compared to 2017, advertising spend in luxury and fashion grew by five percent in 2018. By comparison, ad spend for the automotive industry contracted by 15 percent since 2017. Malaysia's total advertising expenditure contracted by one percent in 2018.
Advertising expenditure growth in Malaysia in 2018, by category
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Dentsu Aegis Network. (February 1, 2019). Advertising expenditure growth in Malaysia in 2018, by category [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1043111/malaysia-advertising-spending-growth-by-category/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Advertising expenditure growth in Malaysia in 2018, by category ." Chart. February 1, 2019. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1043111/malaysia-advertising-spending-growth-by-category/?__sso_cookie_checker=failed
Dentsu Aegis Network. (2019). Advertising expenditure growth in Malaysia in 2018, by category . Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1043111/malaysia-advertising-spending-growth-by-category/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Advertising Expenditure Growth in Malaysia in 2018, by Category ." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043111/malaysia-advertising-spending-growth-by-category/?__sso_cookie_checker=failed
Dentsu Aegis Network, Advertising expenditure growth in Malaysia in 2018, by category Statista, https://www.statista.com/statistics/1043111/malaysia-advertising-spending-growth-by-category/?__sso_cookie_checker=failed (last visited February 11, 2025)
Advertising expenditure growth in Malaysia in 2018, by category [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043111/malaysia-advertising-spending-growth-by-category/?__sso_cookie_checker=failed