In a December 2018 survey of global B2B marketing professionals, 55.9 percent of respondents considered third party analysis as the most valuable content format for their decision-making process. Video content came a close second, being the preferred content format for 52 percent of global marketers.
Preferred content formats according to B2B marketing professionals worldwide as of December 2018
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2021
- Premium Statistic Channels used for marketing content distribution worldwide 2020
- Premium Statistic Content marketing technologies used worldwide 2020
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
5
- Premium Statistic Content marketing spending worldwide 2020
- Premium Statistic Change in content marketing budgets worldwide 2022
- Premium Statistic Content marketing budget allocation worldwide 2021, by target
- Premium Statistic Change of B2B content marketing budgets worldwide 2022
- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2022
Goals
5
- Premium Statistic Goals of content marketing worldwide 2021
- Premium Statistic Goals of B2C content marketing worldwide 2021
- Premium Statistic Goals achieved with use of B2C content marketing North America 2021
- Premium Statistic Goals of B2B content marketing worldwide 2021
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2021
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2020
- Premium Statistic Types of marketing content services outsourced most often worldwide 2020
- Premium Statistic Ways online content is used to drive revenues worldwide 2021
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2021
- Premium Statistic Organic vs. paid social media used by B2B marketers worldwide 2021
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2020-2021
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
Metrics
3
Effectiveness
7
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2020
- Premium Statistic Content marketing effectiveness worldwide 2021
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Most effective content marketing tactics worldwide 2021
- Premium Statistic Top social media for marketing content distribution worldwide 2020
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2020-2021
Employment
4
- Premium Statistic Size of content marketing teams worldwide 2021
- Premium Statistic Types of content marketing specialists employed worldwide 2020
- Premium Statistic Most sought-after skillsets in content marketing worldwide 2020
- Premium Statistic Most sought-after tools in content marketing worldwide 2020
Further related statistics
10
- Preferred ways to engage with vendor content by B2B marketers worldwide 2018
- Preferred content sources according to B2B marketers worldwide 2018
- Preferred channels to find and consume content by B2B marketers worldwide 2018
- Importance of content in buying process of B2B marketers worldwide 2018
- Content types used for marketing worldwide 2020
- Effectiveness of B2B content types in customer journey stages in North America 2018
- B2B content marketing challenges and issues in North America 2018
- Most important attributes of effective B2B content marketing 2015
- Global share of marketing content consumption 2017, by job area & function
- Leading content distribution platforms for B2B marketing in the U.S. 2014
Further Content: You might find this interesting as well
Statistics
- Preferred ways to engage with vendor content by B2B marketers worldwide 2018
- Preferred content sources according to B2B marketers worldwide 2018
- Preferred channels to find and consume content by B2B marketers worldwide 2018
- Importance of content in buying process of B2B marketers worldwide 2018
- Content types used for marketing worldwide 2020
- Effectiveness of B2B content types in customer journey stages in North America 2018
- B2B content marketing challenges and issues in North America 2018
- Most important attributes of effective B2B content marketing 2015
- Global share of marketing content consumption 2017, by job area & function
- Leading content distribution platforms for B2B marketing in the U.S. 2014
PathFactory. (February 28, 2019). Preferred content formats according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory. "Preferred content formats according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory. (2019). Preferred content formats according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory. "Preferred Content Formats According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/
PathFactory, Preferred content formats according to B2B marketing professionals worldwide as of December 2018 Statista, https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/ (last visited January 28, 2023)
Preferred content formats according to B2B marketing professionals worldwide as of December 2018 [Graph], PathFactory, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/1043131/preferred-content-formats-b2b-marketers-worldwide/