Preferred content formats according to B2B marketers worldwide 2018

Published by Statista Research Department, Jan 6, 2023
In a December 2018 survey of global B2B marketing professionals, 55.9 percent of respondents considered third party analysis as the most valuable content format for their decision-making process. Video content came a close second, being the preferred content format for 52 percent of global marketers.

Preferred content formats according to B2B marketing professionals worldwide as of December 2018

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Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Number of respondents

204 respondents

Supplementary notes

Question: What content formats do you find most valuable or interesting?

Citation formats
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Statistics on " Content marketing worldwide "

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Statistics on Content marketing worldwide

Overview

6

Budgets

5

Goals

5

Tactics

7

Metrics

3

Effectiveness

7

Employment

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Further related statistics

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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