In a survey of global B2B marketing professionals conducted in December 2018, 87.7 percent of respondents said they commonly used web search to find content helpful in terms of making purchasing decisions. At the same time, 50 percent of respondents indicated LinkedIn as a research and consumption channel for vendor content.
Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
12
- Preferred ways to engage with vendor content by B2B marketers worldwide 2018
- Preferred content formats according to B2B marketers worldwide 2018
- Preferred content sources according to B2B marketers worldwide 2018
- Importance of content in buying process of B2B marketers worldwide 2018
- Content marketing budgets as share of total budgets in North America 2011
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Most important attributes of effective B2B content marketing 2015
- B2B content marketing challenges and issues in North America 2018
- Most effective social media platforms for B2B marketers worldwide 2022
- Global share of marketing content consumption 2017, by industry
- Global share of marketing content consumption 2017, by region
- Leading content distribution platforms for B2B marketing in the U.S. 2014
Further Content: You might find this interesting as well
Statistics
- Preferred ways to engage with vendor content by B2B marketers worldwide 2018
- Preferred content formats according to B2B marketers worldwide 2018
- Preferred content sources according to B2B marketers worldwide 2018
- Importance of content in buying process of B2B marketers worldwide 2018
- Content marketing budgets as share of total budgets in North America 2011
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Most important attributes of effective B2B content marketing 2015
- B2B content marketing challenges and issues in North America 2018
- Most effective social media platforms for B2B marketers worldwide 2022
- Global share of marketing content consumption 2017, by industry
- Global share of marketing content consumption 2017, by region
- Leading content distribution platforms for B2B marketing in the U.S. 2014
PathFactory. (February 28, 2019). Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory. "Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory. (2019). Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory. "Preferred Channels to Find and Consume Content According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory, Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018 Statista, https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/ (last visited April 02, 2023)
Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018 [Graph], PathFactory, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/