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Preferred channels to find and consume content by B2B marketers worldwide 2018

In a survey of global B2B marketing professionals conducted in December 2018, 87.7 percent of respondents said they commonly used web search to find content helpful in terms of making purchasing decisions. At the same time, 50 percent of respondents indicated LinkedIn as a research and consumption channel for vendor content.

Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018

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Release date

February 2019



Survey time period

December 2018

Number of respondents

204 respondents

Supplementary notes

Question: What channels do you most commonly use to consume information?

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Statistics on "Content marketing"

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