In a survey of global B2B marketing professionals conducted in December 2018, 87.7 percent of respondents said they commonly used web search to find content helpful in terms of making purchasing decisions. At the same time, 50 percent of respondents indicated LinkedIn as a research and consumption channel for vendor content.
Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018
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PathFactory. (February 28, 2019). Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory. "Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory. (2019). Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory. "Preferred Channels to Find and Consume Content According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/
PathFactory, Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018 Statista, https://www.statista.com/statistics/1043152/preferred-channels-search-and-consume-content-b2b-marketers-worldwide/ (last visited May 27, 2022)
