In 2018, newspaper advertising made up the largest share of ad spend in Malaysia, at 31.6 percent, while total digital media ad spend came in second at 28.6 percent. Newspaper ad spend was however predicted to decline in the next two years, with digital ad spend predicted to overtake newspaper ad spend in 2019.
Share of total advertising expenditure in Malaysia in 2018, by type of media
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Dentsu Aegis Network. (February 1, 2019). Share of total advertising expenditure in Malaysia in 2018, by type of media [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Share of total advertising expenditure in Malaysia in 2018, by type of media." Chart. February 1, 2019. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/?__sso_cookie_checker=failed
Dentsu Aegis Network. (2019). Share of total advertising expenditure in Malaysia in 2018, by type of media. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Share of Total Advertising Expenditure in Malaysia in 2018, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/?__sso_cookie_checker=failed
Dentsu Aegis Network, Share of total advertising expenditure in Malaysia in 2018, by type of media Statista, https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of total advertising expenditure in Malaysia in 2018, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/?__sso_cookie_checker=failed
