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Advertising market share forecasts by media type in the UK 2018-2020

Published by Statista Research Department, Jan 10, 2023
Forecasts are showing that the market share for digital advertising in the United Kingdom (UK) from 2018 to 2020 will continue to grow, reaching two thirds of the market share in 2020. Television will, according to these forecasts, see a decline in its advertising market share in 2019 and 2020.

Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type

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Source

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Release date

February 2019

Region

United Kingdom

Survey time period

2018

Supplementary notes

* Forecast

The source adds the following information: "The forecast and insights published in this report were compiled from around the Dentsu Aegis Network and are based on our local market expertise. The figures were then consolidated and where relevant adjusted centrally in light of global macro-economic drivers."

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Statistics on " Advertising in the Nordics "

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Statistics on Advertising in the Nordics

Overview

8

Online media

7

Audiovisual

8

Print media

8

Outdoor & direct advertising

7

Further related statistics

11

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Statistics

Topics

Advertising in the NordicsAdvertising worldwideAdvertising in the UKAdvertising in EuropeDigital advertising in the Nordics
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