Share of people reading door-to-door newspapers Netherlands 2018

Close to 85 percent of people surveyed as part of the NOM Regio Monitor in 2019 had read a door-to-door newspaper in the previous 12 months. The share of respondents who occasionally read door-to-door newspapers was higher than the share of the share of those who were more frequent readers. The share of respondents who followed at least one of the door-to-door papers included in the survey was just over 70 percent.

Audience reach of door-to-door newspapers in the Netherlands in 2018*

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Source

Release date

June 2019

Region

Netherlands

Survey time period

January 2017 to December 2018

Number of respondents

34,460 respondents

Age group

13 years and older

Special properties

Weekly reach

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The source makes the following distinction:
Reading occasionally: All people who read a free door-to-door newspaper in the previous twelve months.

Total reach: All people who read one or more of the 312 door-to-door newspapers taken into account.

Average reach: All people who read one of the 312 door-to-door newspapers considered on average.

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Statistics on "Newspaper industry in the Netherlands"

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