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Share of respondents who own a eReader/Kindle in the UK 2019, by generation

According to a survey conducted by Attest in 2019, millennials in the United Kingdom (UK) are more likely than members of any other generation to own an eReader, with 38.4 percent of millennial respondents claiming to own such a device.

eBooks in the United Kingdom

The UK is a lucrative market for eBook publishers, with eBook revenues per capita significantly higher than that in many similar markets. eBook sales generated 11.15 euros per person in 2017, compared with 5.74 euros in Canada, and 5.11 euros in Germany. Ten percent of UK respondents to a survey conducted in 2017, reported accessing eBooks or audiobooks through illegal channels.

ePublishing global market outlook

Statista’s Digital Market Outlook forecasts an increase in the average revenue per user (ARPU) derived from the ePublishing, ePapers and eMagazines sectors. When it comes to eBooks, however, the Digital Market Outlook indicates a slight ARPU reduction, from 12.74 U.S. dollars per user in 2019, to 12.13 U.S. dollars per person by 2023.

While the ARPU may be lower, Statista expects the eBook user base to increase significantly, from 950.5 million in 2019, to 1.11 billion users in 2023.

Share of respondents who own a eReader/Kindle computing device in the United Kingdom (UK) in 2019, by generation

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Release date

April 2019


United Kingdom

Survey time period

March 29 to April 2, 2019

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

UK Residents

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Statistics on "E-books in the United Kingdom (UK)"

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