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Following sellers on social media or blogs in Denmark 2019, by gender

Published by
Stephanie Chevalier,
May 4, 2022
As of 2019, 26 percent of Danish respondents follow sellers on social media or blogs. The share of women who did so was higher than the share of men, 26 percent compared to 15 percent.

Share of individuals who follow sellers on social media or blogs in Denmark in May 2019, by gender

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Source

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Release date

August 2019

Region

Denmark

Survey time period

May 2019

Number of respondents

1,219 respondents

Age group

18-79 years

Special properties

Online shoppers

Method of interview

Online panel

Supplementary notes

Original survey question: "Følger du, på sociale medier eller blogs, virksomheder eller personer, der nævner/omtaler varer positivt - altså på en sælgende måde?"

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Statistics on " Social media usage in Denmark "

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Statistics on Social media usage in Denmark

Overview

5

Consumption purposes

6

Consumption frequency

7

Apps

5

Marketing

6

Further related statistics

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