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E-tail market penetration rate India FY 2017 by category

Published by Madhumitha Jaganmohan, Mar 26, 2020
The electronics segment had the highest online retail market penetration rate of about 19 percent in India in fiscal year 2017. E-commerce had a penetration rate of 28 percent that year, with immense potential for the years to come.

Penetration rate of the online retail market across India in financial year 2017, by category

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Release date

April 2019

Region

India

Survey time period

FY 2017

Supplementary notes

Note: India's financial year begins in April and ends in March. For example, FY 2016 started in April 2015 and ended in March 2016.

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