As of the second quarter of 2018, 39 percent of the male respondents in Sweden reported to be using ad blockers, while the corresponding figure for female respondents was 28 percent. Half of the interviewed men did not use ad blocking software that year.
Share of individuals who used ad blocking software in Sweden in 2018, by gender
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AudienceProject. (June 13, 2018). Share of individuals who used ad blocking software in Sweden in 2018, by gender [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject. "Share of individuals who used ad blocking software in Sweden in 2018, by gender." Chart. June 13, 2018. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject. (2018). Share of individuals who used ad blocking software in Sweden in 2018, by gender. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in Sweden in 2018, by Gender." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/
AudienceProject, Share of individuals who used ad blocking software in Sweden in 2018, by gender Statista, https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/ (last visited October 05, 2024)
Share of individuals who used ad blocking software in Sweden in 2018, by gender [Graph], AudienceProject, June 13, 2018. [Online]. Available: https://www.statista.com/statistics/1044790/ad-blocker-users-in-denmark-by-gender/