Consumers who made big purchases influenced by advertising in U.S. 2018, by age

In a survey of consumers conducted in the United States in October 2018, 36 percent of respondents aged between 18 and 34 were influenced by TV advertising to make big purchases, while the same was true for 28 percent of consumers older than 65 years.

Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group

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Source

Release date

November 2018

Region

United States

Survey time period

October 5 to 7, 2018

Number of respondents

1,031 respondents

Age group

18 years and older

Supplementary notes

Question: Have you ever made a big purchase because of an advertisement that you saw or heard on selected media? Select all that apply.

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