Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondents
Most recognizable sport sponsors in Poland in 2018
Fuel company PKN Orlen was the most recognizable sports sponsor in Poland in 2018, with almost a quarter of respondents recalling it. Among the top ten, most recognizable brands were large international companies, except two Polish brands: PKN Orlen, and Lotos (also a fuel company).
Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondents
Share of respondents
PKN Orlen23%
Adidas19%
Coca-Cola15%
Nike14%
Lotos12%
Plus9%
Pepsi9%
Orange8%
Red Bull7%
Bieronka7%
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Sources

Release date

June 2019

Region

Poland

Survey time period

2018

Supplementary notes

Based on spontaneous recollection.

Most recognizable sport sponsors in Poland in 2018
Fuel company PKN Orlen was the most recognizable sports sponsor in Poland in 2018, with almost a quarter of respondents recalling it. Among the top ten, most recognizable brands were large international companies, except two Polish brands: PKN Orlen, and Lotos (also a fuel company).
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