Chinese brand spending distribution on WeChat KOL campaigns 2018-2019

Share of amount spent by brands on WeChat key opinion leader (KOL) campaigns in China from 1st quarter 2018 to 1st quarter 2019

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Release date

August 2019

Region

China

Survey time period

Q1 2018 to Q1 2019

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of August 2019).

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