Influencing factors for Indians to try Korean skincare products 2019

According to a survey conducted by Rakuten Insight in July 2019, about 43 percent of respondents in India stated that positive recommendations from family and friends would influence them to try a Korean skincare product. Within the survey, the share of Indians who use Korean beauty products was around twelve percent.

Main factors that would influence consumers to try Korean beauty skincare products in India as of July 2019

Share of respondents
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Source

Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

8,040 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
What would influence you to try a Korean beauty skincare product?

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