Share of Korean beauty products in skincare routine among Indians 2019

Published by A. Minhas, Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 35 percent of Indian respondents stated that their skincare routine consists of 25 percent or lesser K-beauty products. About four percent said that all their skincare products were from Korean brands.

Share of Korean beauty products in skincare routine among Indians in 2019

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Release date

August 2019

Region

India

Survey time period

July 5 to 30, 2019

Number of respondents

377 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question:
"How much of your skincare routine consists of Korean beauty products?"

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