With an investment of one million yuan in 2018, Weibo was the cheapest social network in China to achieve the highest amount of Key Opinion Leader (KOL) impressions of 55 million. KOL is the specific term for influencers in China. Although WeChat influencer campaigns had cost around one yuan per view, it could still bring a higher return to brands than using other cheaper social networks.
Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel
(in millions)
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WalktheChat. (February 7, 2019). Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions) [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat. "Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions)." Chart. February 7, 2019. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat. (2019). Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions). Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat. "Number of Impressions from An Influencer Campaign for An Investment of One Million Yuan in China in 2018, by Channel (in Millions)." Statista, Statista Inc., 7 Feb 2019, https://www.statista.com/statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat, Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions) Statista, https://www.statista.com/statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/ (last visited August 09, 2022)
