Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender*
Information sources Russians used to choose a car 2018, by gender
Customer feedback and recommendation of family and friends had a major role in influencing car purchase decisions in Russia, considering the findings of the survey at hand. Roughly 10 percent more women were influenced by salesmen recommendations than their male counterparts. Car magazine reviews seemed to have a bigger impact on men's decisions.
Type of information sources Russian car owners relied on while choosing a vehicle as of November 2018, by gender*
Men Women
Feedback of car owers on the internet (online forums)53.8%47.2%
Recommendation of friends/aquaintances39.7%43.1%
Dealership websites38.2%36.8%
Car manufacturer's web pages35.5%34.9%
Salesmen recommendations29.3%39.9%
Test-drive videos on the internet29.4%31.9%
Car magazine websites29.9%23.2%
Booklets car dealership outlets12.3%13.7%
TV-shows8.6%6.4%
Others3.4%3.9%
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Information sources Russians used to choose a car 2018, by gender
Customer feedback and recommendation of family and friends had a major role in influencing car purchase decisions in Russia, considering the findings of the survey at hand. Roughly 10 percent more women were influenced by salesmen recommendations than their male counterparts. Car magazine reviews seemed to have a bigger impact on men's decisions.
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